Announcing Loyalty by Logistics

Look out for the first issue of LxL on Wednesday, April 19.

Too often, logistics is treated like a common business utility when it has one of the most important functions: getting products to people. Nothing matters more than how your customers receive — and how they choose to receive — the products they purchase.

LxL will be a weekly newsletter with stories, inspiration, and best practices for turning logistics operations into sources of greater customer loyalty. It will also aim to get non-logistics professionals excited in logistics.

Here are the initial newsletters you’ll receive when you subscribe:

• Lieutenant Logistics (April 19): Learn about how logistics for operating an army in 1846 aligns with logistics for operating a modern business today.

• Warehousing Loyalty (April 26): See how customer loyalty happens more inside a warehouse than on a web page or inside a rewards portal.

• Life of a Package (May 3): Follow the complete lifecycle of a package, from the manufacturing facility that creates the corrugated paper to what happens to the box after the package is opened.

• Free Shipping? (May 10): Learn about the impact of delivery options on a shopper’s likelihood to abandon a cart and whether you really need to offer free shipping.

• Warehouses? Warehouses! (May 17): Learn about the history of warehouses and how they transformed from rusted-out sheet metal buildings to the coliseums of logistics today.

• Paper Logistics (May 24): Compare the impact of logistics managed with pen and paper versus more technology-driven systems.

• Connected Logistics (May 31): Discover the opportunity for modern logistics tech to connect people in warehouses, trucks, and other areas of logistics with the customer.

• Logistics for Marketing (June 7): Learn how better logistics can create better marketing.